Designer Kenneth Cole has created a new interpretation of the red ribbon, which has become a symbol for the 30-year battle against HIV/AIDS. Singers Ke$ha, Estelle, Cyndi Lauper, Skylar Grey and the actors Sarah Jessica Parker, Rose McGowan and Cheyenne Jackson have come together to show their support for AIDS awareness.
The stars will discuss in the PSA where and when they will be wearing their Cole-designed ribbons.
The red ribbon is now on sale for $5 at Kenneth Cole and Bloomingdale‘s stores, as well as on their websites. It can also be found at Gilt Groupe sites and House of Fraser stores in the UK.
Proceeds from the sale will be split amongst Awearness, The Kenneth Cole Foundation, MTV Staying Alive Foundation and amfAR, The Foundation for AIDS Research.
Source: Digital Spy